
Whether directly or indirectly, everyone in the Los Angeles area has been affected by the horrible fires. Now that the worst is over, it’s time to think about recovery and rebuilding. Hyundai is committed to assisting the community get back on its feet, and here Keyes Hyundai goes over what the car company is doing to help.
Relief Program
In response to the wildfires, Hyundai has created a relief program aimed at providing immediate humanitarian aid and financial help to those who were impacted. This includes support for current Hyundai owners, prospective customers, and the community.
Southern California Wildfire Relief Buyer and Owner Assurance
As part of their relief program, Hyundai is offering either $1,000 or $2,000 toward the purchase of a new Hyundai. In order to qualify, car shoppers must purchase or lease a 2025 model from a participating Hyundai dealer, like Keyes Hyundai, up until March 1, 2025. In addition, the company is offering financial hardship support options for affected customers living and working in designated evacuated areas.
Said Randy Parker, CEO of Hyundai and Genesis Motor North America:
“Hyundai and Genesis are deeply saddened by the devastation caused by the wildfires across Los Angeles and everyone impacted. We extend our heartfelt gratitude to the heroic first responders and fire departments working tirelessly to protect residents, their homes, and loved ones. Southern California is more than just our home—it’s the heart of our North American operations, including our headquarters, design studios, and many Group partners. During this challenging time, our top priority is the safety and well-being of our team members, retailers, and community partners in the affected areas.”
Keyes Hyundai is Here to Help Our Los Angeles Community
Keyes Hyundai wants to do everything we can to help in these difficult times. Contact us to learn how we can help you. Or, come down to our dealership to get more information on the Hyundai relief program.