Recently Keyes Hyundai's Used Car Manager, Brian Sobel, participated in the 26th Annual Anti-Defamation League El Caballero Golf Tournament!
On September 16, 2009, over 250 people turned out to honor the Keyes Automotive Group and Larry Abramson for their personal, professional and philanthropic commitments to the Los Angeles community.
The day and evening were a huge success: a golf tournament, reception, dinner, a silent auction, awards and a presentation ceremony made for an event filled with warmth and emotion.
This tribute raised over $230,000 to benefit the programs and services of the Anti-Defamation League.
Larry has been a part of the Keyes Automotive Group for over 20 years. During his tenure as partner and vice president, he worked with Howard Keyes and Howard Tenenbaum to oversee the growth of Keyes into one of the largest and most respected privately owned dealership groups in the country.
Accepting the award and the honor, Larry spoke with eloquence regarding the spirit by which Keyes Automotive Group distinguishes itself, not only by its entrepreneurial excellence but also by its philanthropy. He said it was with a deep sense of commitment to community that they participate in numerous civic events, whether they be local schools, religious organizations, public works activities, or other charitable causes.
(Article written for the Fall 2009 Keyes Quarterly Magazine)